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idoba
Multi-channel GTM · campaign progress
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Prepared by Hat Media · Confidential
Multi-channel GTM · campaign progress
309 of 351 target contacts are loaded and connecting across 42 named operators, and LinkedIn awareness is live with 18,619 impressions in the first 30 days. The sequence, the assets and the conversion path are all built — the campaign has moved from a paper strategy to a launch-ready engine.
309 of 351 target contacts are loaded into the Sales Navigator list and Bec's connection requests are underway. The remaining contacts couldn't be matched on LinkedIn and are flagged for email-only reach, so no account is lost.
LinkedIn awareness ads are serving to the matched operator audience — 18,619 impressions and 50 clicks to site in the first 30 days, across three creatives now aligned to the target list.
Bec's rewrite leads on schedule confidence and compliance to plan, positions agent-based simulation as the differentiator, and uses the approved stockpile figures as modelled outcomes.
Two new pages built — Book a Discovery Call → Select a Meeting Time — with the form and calendar being wired this week.
Gated Executive Guide feeds the nurture; Bureau42 confirmed to switch display creative to the matched HubSpot segment.
A Storylane self-guided demo is ~1 week out, giving prospects a low-friction way to explore idoba.sim in their own time.
The sequence is ready to send. We just need a steer from idoba: apply Bec's refined, planning-led copy across all personas, or keep it to the planning personas and run the tailored hooks already built for the operations, technical and executive buyers? Confirm this and the emails launch.